Smile Campaign - Existing Product Analysis

https://www.youtube.com/watch?v=Fj3SVKJQyf0

The use of cinematography in the advert consists of the camera either facing the person speaking or between two people facing each other trying to guess their mental health disorder. This is effective as it may seem as if they are speaking directly to the audience and asking about their mental health issue, which could also make the audience think about themselves and if they too have the same issue or one similar to those shown throughout the advert.

The advert was edited together by starting with two people sitting at a table in a coffee shop both guessing some aspects of their disorder. It then cut between a handful of people trying to guess their disorder while speaking as if it is directly to the audience. By the end of the advert, everybody that was in the advert took their sticky note from their forehead and looked at the disorder they suffer with, some being very surprised. It then ended with a man being very surprised about his disorder, which was anorexia. This is a very effective way of editing the advert together as it shows the audience that anyone could have a disorder that they don't even know about. It then portrays that no matter what someone suffers with we are all equal.

The sound used in the advert was background noises such as cars and everyday things in the community and the audio from everyone speaking. It then as the advert progressed started to play music. For the remaining time of the advert, the music plays softly over the audio of those involved.