AC1 -
The client, Happy Foundations, would like for myself to produce a product with the creative outcome of a print advert or TV advert which will make people smile and or happy. The client themselves are a foundation which focuses on trying to make and build positive changes to society or communities to make them happier, even in workplaces, homes and personal lives.
The target audience for the product I have been asked to create is young people, ranging from early teenage years to young adults. The specific reason I think this is, is because since the United Kingdom has been put into a national lockdown, leaving schools and pretty much everything closed, young people are stuck indoors like everyone else, which has been seen to take a big toll on their mental health, which this product aims to help out with.A advert made by Lloyd's Bank about mental health awareness in the UK, speaks about different people with different mental health problems from anxiety to anorexia, depression and bipolar disorder.
https://www.youtube.com/watch?v=Fj3SVKJQyf0
The use of cinematography in the advert consists of the camera either facing the person speaking or between two people facing each other trying to guess their mental health disorder. This is effective as it may seem as if they are speaking directly to the audience and asking about their mental health issue, which could also make the audience think about themselves and if they too have the same issue or one similar to those shown throughout the advert.
The advert was edited together by starting with two people sitting at a table in a coffee shop both guessing some aspects of their disorder. It then cut between a handful of people trying to guess their disorder while speaking as if it is directly to the audience. By the end of the advert, everybody that was in the advert took their sticky note from their forehead and looked at the disorder they suffer with, some being very surprised. It then ended with a man being very surprised about his disorder, which was anorexia. This is a very effective way of editing the advert together as it shows the audience that anyone could have a disorder that they don't even know about. It then portrays that no matter what someone suffers with we are all equal.
The sound used in the advert was background noises such as cars and everyday things in the community and the audio from everyone speaking. It then as the advert progressed started to play music. For the remaining time of the advert, the music plays softly over the audio of those involved.
In this print advert, there is a man holding a happy face, with the slogan underneath saying 'putting on a brave face?'. This shows the audience that many people might be doing this to hide how they are really feeling. Deeper meaning that may be inferred from this may be that people will portray a different persona/personality to new people and sometimes even close friends, where once on their own stop portraying their persona/personality. People
AC2 -
I plan to approach the brief with a open mind and a clear understanding of what I am being asked to create and provide.
For my own advert, I have thought about the idea of asking some friends and maybe even family about what makes them happy or cheers them up, especially in the lockdown we are facing. I plan to record calls or show messages between myself and friends while speaking on what makes then happy, then show for the advert the best parts of each call and put them together with small intervals of speech from myself speaking on the lockdown and its affects on people and their mental health.
After asking just a handful of friends in a group chat between ourselves, most responded with answers along the same line. I had answers of seeing their pets, going shopping and listening to music and most importantly seeing the boys and going out to skate with the boys. This was the most common answer between everyone in our group chat as we all share the hobbit of skateboarding and we all usually skate together.
Personally, there aren't many things that make me happy apart from seeing my friends or going to skate, which usually happen at the same time. Music is one thing that makes me happy all the time mainly because of my music taste and the type of songs they are.
I spoke to my family and asked what made them happy during this lockdown and my parents both said each other, drinking and going to work. Both of my sisters said playing on their tablets and playing on the Nintendo switch with my mother.
For my advert I plan to have multiple screen shots and videos of me speaking to friends about what makes them happy during lockdown, which has and can be a very depressing time for many people of all ages.
I chose to do this with my advert as I thought it would give a better understanding of the message, and the
Location - The locations for the video will have the homes of everyone involves, which will be in the background of their videos speaking about what keeps them happy during lockdown.
Due to coronavirus and lockdown restrictions, I was not able to do location scouting, which is a main reason why I couldn't film in person with others. which meant I would have to ask friends to send videos them themselves addressing what keeps them happy during lockdown.
I did plan to have the location of the advert to be in and around the college campus, as everyone who was originally going to be involved attend the college.
Health and Safety - If filming with others was allowed, which was the original plan for the advert, more health and safety regulations would have been in place due to coronavirus
Cast List for Advert -
Kieran Hill
Logan Hargrave
Kieran Scott
AC3 -
Production Diary -
Evaluation of Finished Product -
Product Testing -
After finishing my advert, I showed the finished product to a couple of my friends. I asked them if they understood the concept of my advert and there all said the same thing, that it portrays the message of needing to keep happy during the UK lockdown.
They didn't know who the client was at first when showing them the advert, but once it had finished, with the foundation being included at the end of the advert, they soon realised who they were.
I told my friends the requirements for the advert given by the client, and I asked them if they thought I had reached their requirements. the requirements given were to produce a product with a creative outcome that will make people smile. They all told me that they think I have reached the requirements, I just need to make the overall style of the advert more happy.
The audience do understand the intentions of my advert, which are to stay or be happy during the tough times of the UK lockdown.
Analysis -
Text used in the advert was standard text available in the editing software I used, IMovie. The text was used with black backgrounds with white text to keep it simple. I used a slogan at the end which stated 'Stay Safe, Stay Happy' to show the message behind the advert.
The layout of the advert consisted of the opening with a piece from the Prime Ministers speech about the 3rd UK National Lockdown, which helped;ped portray how we need to keep happy during the lockdown since mental health has been at a all-time low in certain people.
Reflect on the Stages -
What has helped me through the making off this project has been my own knowledge about how people are doing in the lockdown and how myself is getting through the lockdown.
Also looking at existing products helped me put my advert together and think of ideas for it.
I didn’t experiment with the advert as much or with any other software as the only software I had available which I new how to use was IMovie which was already available on my Computer. I did however experiment with the placement of the videos I was sent from my friends for the advert, also with different music to play over the advert.
The feedback I got back from my friends helped me a lot to try and improve my advert to make it even more understandable about what the message is it is trying to portray.
Evaluate overall performance-
I have developed my skills in editing a small amount during the making of my advert, which came from experimenting with different types ways of laying out each clip.
I have improved I think in my layout ability, not just in the advert but my personal edits I have made during and since making the advert.
I took feedback from my friends on board as it gave me a better understanding of how to layout the advert to show the message behind it better.
The only real setback I have had during making the advert was some of my friends who I had asked to help by sending videos of them telling me their personal ways to keep themselves happy during the lockdown, they didn’t take it seriously and either made a video which I couldn’t use cause it was inappropriate or they didn’t do it at all. I got over this by changing the opening of the advert and managed to speak with a few friends who agreed to take it seriously and sent me valid clips which I used in the advert.
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