Smile Campaign - AC1: Informing Ideas

'Happy Foundations' is a charity that is focusing on building a happier society by encouraging positive changes in people lives, homes, workplaces and communities. I am needed by them to produce a creative outcome that will make people smile. Issues that may arise are people may not approve of ways that make people smile, as they might believe in something different to the views of a majority. Also the budget of making it may be a issue as with it being a charity, the funding may not be very much.

I believe that the target audience is everyone in the community as times now a very dull with lock downs and corona virus being the only things heard on news and around places of work. So, now people need to smile more than before to help with stress and to overall be happier.

The purpose of me making this advert for this consumer is to make people more happy in these times where people are more likely to be experiencing mental health issues due to restrictions from the government. Now people need to be happy more than ever





 










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