Smile Campaign - Evaluation Of Finished Product

Product Testing - 

After finishing my advert, I showed the finished product to a couple of my friends. I asked them if they understood the concept of my advert and there all said the same thing, that it portrays the message of needing to keep happy during the UK lockdown.

They didn't know who the client was at first when showing them the advert, but once it had finished, with the foundation being included at the end of the advert, they soon realised who they were.

I told my friends the requirements for the advert given by the client, and I asked them if they thought I had reached their requirements. the requirements given were to produce a product with a creative outcome that will make people smile. They all told me that they think I have reached the requirements, I just need to make the overall style of the advert more happy.

The audience do understand the intentions of my advert, which are to stay or be happy during the tough times of the UK lockdown.

Analysis - 

Text used in the advert was standard text available in the editing software I used, IMovie. The text was used with black backgrounds with white text to keep it simple.  I used a slogan at the end which stated 'Stay Safe, Stay Happy' to show the message behind the advert.

The layout of the advert consisted of the opening with a piece from the Prime Ministers speech about the 3rd UK National Lockdown, which helped;ped portray how we need to keep happy during the lockdown since mental health has been at a all-time low in certain people.

Reflect on the Stages - 

What has helped me through the making off this project has been my own knowledge about how people are doing in the lockdown and how myself is getting through the lockdown.

Also looking at existing products helped me put my advert together and think of ideas for it. 

I didn’t experiment with the advert as much or with any other software as the only software I had available which I new how to use was IMovie which was already available on my Computer. I did however experiment with the placement of the videos I was sent from my friends for the advert, also with different music to play over the advert.

The feedback I got back from my friends helped me a lot to try and improve my advert to make it even more understandable about what the message is it is trying to portray.

Evaluate overall performance-

I have developed my skills in editing a small amount during the making of my advert, which came from experimenting with different types ways of laying out each clip.

I have improved I think in my layout ability, not just in the advert but my personal edits I have made during and since making the advert.

I took feedback from my friends on board as it gave me a better understanding of how to layout the advert to show the message behind it better.

The only real setback I have had during making the advert was some of my friends who I had asked to help by sending videos of them telling me their personal ways to keep themselves happy during the lockdown, they didn’t take it seriously and either made a video which I couldn’t use cause it was inappropriate or they didn’t do it at all. I got over this by changing the opening of the advert and managed to speak with a few friends who agreed to take it seriously and sent me valid clips which I used in the advert.