Smile Campaign - Pre-Production

I plan to approach the brief with a open mind and a clear understanding of what I am being asked to create and provide.

For my own advert, I have thought about the idea of asking some friends and maybe even family about what makes them happy or cheers them up, especially in the lockdown we are facing. I plan to record calls or show messages between myself and friends while speaking on what makes then happy, then show for the advert the best parts of each call and put them together with small intervals of speech from myself speaking on the lockdown and its affects on people and their mental health.

After asking just a handful of friends in a group chat between ourselves, most responded with answers along the same line. I had answers of seeing their pets, going shopping and listening to music and most importantly seeing the boys and going out to skate with the boys. This was the most common answer between everyone in our group chat as we all share the hobbit of skateboarding and we all usually skate together.

Personally, there aren't many things that make me happy apart from seeing my friends or going to skate, which usually happen at the same time. Music is one thing that makes me happy all the time mainly because of my music taste and the type of songs they are.

I spoke to my family and asked what made them happy during this lockdown and my parents both said each other, drinking and going to work. Both of my sisters said playing on their tablets and playing on the Nintendo switch with my mother.

For my advert I plan to have multiple screen shots and videos of me speaking to friends about what makes them happy during lockdown, which has and can be a very depressing time for many people of all ages.

I chose to do this with my advert as I thought it would give a better understanding of the message, and the fact myself and friends are all young, ages 14-18, it has affected most of the younger generation and older generations as well. So with the message coming from young people who have been effected massively from the lockdown, it can be seen as more meaningful.

Location - The locations for the video will have the homes of everyone involves, which will be in the background of their videos speaking about what keeps them happy during lockdown.

Due to coronavirus and lockdown restrictions, I was not able to do location scouting, which is a main reason why I couldn't film in person with others. which meant I would have to ask friends to send videos them themselves addressing what keeps them happy during lockdown.

I did plan to have the location of the advert to be in and around the college campus, as everyone who was originally going to be involved attend the college.

Health and Safety - If filming with others was allowed, which was the original plan for the advert, more health and safety regulations would have been in place due to coronavirus 

Cast List for Advert - 

Kieran Hill

Logan Hargrave

Kieran Scott