KyleN Level 3 Media Blog

Product Testing -  After finishing my advert, I showed the finished product to a couple of my friends. I asked them if they understood the concept of my advert and there all said the same thing, that it portrays the message of needing to keep happy during the UK lockdown. They didn't know who the client was at first when showing them the advert, but once it had finished, with the foundation being included at the end of the advert, they soon realised who they were. I told my friends the requirements for the advert given by the client, and I asked them if they thought I had reached their requirements. the requirements given were to produce a product with a creative outcome that will make people smile. They all told me that they think I have reached the requirements, I just need to make the overall style of the advert more happy. The audience do understand the intentions of my advert, which are to stay or be happy during the tough times of the UK lockdown. Analysis -  Text used i...

I plan to approach the brief with a open mind and a clear understanding of what I am being asked to create and provide. For my own advert, I have thought about the idea of asking some friends and maybe even family about what makes them happy or cheers them up, especially in the lockdown we are facing. I plan to record calls or show messages between myself and friends while speaking on what makes then happy, then show for the advert the best parts of each call and put them together with small intervals of speech from myself speaking on the lockdown and its affects on people and their mental health. After asking just a handful of friends in a group chat between ourselves, most responded with answers along the same line. I had answers of seeing their pets, going shopping and listening to music and most importantly seeing the boys and going out to skate with the boys. This was the most common answer between everyone in our group chat as we all share the hobbit of skateboarding and we all u...

https://www.youtube.com/watch?v=Fj3SVKJQyf0 The use of cinematography in the advert consists of the camera either facing the person speaking or between two people facing each other trying to guess their mental health disorder. This is effective as it may seem as if they are speaking directly to the audience and asking about their mental health issue, which could also make the audience think about themselves and if they too have the same issue or one similar to those shown throughout the advert. The advert was edited together by starting with two people sitting at a table in a coffee shop both guessing some aspects of their disorder. It then cut between a handful of people trying to guess their disorder while speaking as if it is directly to the audience. By the end of the advert, everybody that was in the advert took their sticky note from their forehead and looked at the disorder they suffer with, some being very surprised. It then ended with a man being very surprised about his disor...

The client, Happy Foundations, would like for myself to produce a product with the creative outcome of a print advert or TV advert which will make people smile and or happy. The client themselves are a foundation which focuses on trying to make and build positive changes to society or communities to make them happier, even in workplaces, homes and personal lives. The target audience for the product I have been asked to create is young people, ranging from early teenage years to young adults. The specific reason I think this is, is because since the United Kingdom has been put into a national lockdown, leaving schools and pretty much everything closed, young people are stuck indoors like everyone else, which has been seen to take a big toll on their mental health, which this product aims to help out with.A advert made by Lloyd's Bank about mental health awareness in the UK, speaks about different people with different mental health problems from anxiety to anorexia, depression and b...